By "different ads" we mean an audio file that replaces the standard one on a specific day or period, for example on Christmas day or in the week of Christmas we can broadcast an advertising different from the standard one. To add different ads we don't even have to use MB SPOT, it is sufficient that the standard advertising is normally programmed in MB SPOT as explained here: MB SPOT - ADD A CUSTOMER AND PLAN A SPOT and that the different advertising are stored in the same folder as the main advertising and that they are named with a certain method.

ONLY MB STUDIO PRO supports differentiated ads

To automatically broadcast a different advertising, it is sufficient to store in the same folder as the standard advertising, an audio file with the same name followed by a double cross ++ and followed by one or more of these values:

DATE

++date of the broadcast day in the format ddmmyy or ddmmyyyy

Example: Maurizio++25122026.mp3 will be broadcast only on December 25, 2026

NAME OF THE DAY

++name of the day of the week or more days of the week in the format first three letters of the day Sun Mon Tue Wed Thu Fri Sat or full name.

Example: Maurizio++sat.mp3 or Maurizio++saturday.mp3 will be broadcast on Saturday, Maurizio++mon++wed.mp3 or Maurizio++monday++wednesday.mp3 will be broadcast on Mondays and Wednesdays

MONTH

++mm name of the month or more months (first three letters of the month or full name of the month)

Example: Maurizio++mmfeb.mp3 will be broadcast only in the month of February, Maurizio++mmfeb+jun.mp3 will be broadcast both in the month of February and in the month of June.

You can also specify a range separated by - : for example Maurizio++mmfeb-apr.mp3 means that it will be broadcast from February to April.

You can specify multiple ranges separated by + : for example Maurizio++mmfeb-apr+sep-dec.mp3 means that it will be broadcast from February to April and from September to December.

You can also use the full name of the month: Maurizio++mmseptember.mp3 will be broadcast only in the month of September

NUMBER OF THE DAY

++dd number of the day (1-31)

Example: Maurizio++dd4.mp3 will be broadcast only on the fourth day of the month, Maurizio++dd4+18+23.mp3 will be broadcast on days 4 and 18 and 23 of the month

You can also specify a range separated by - : for example Maurizio++dd5-10.mp3 means that it will be broadcast from day 5 to day 10 of the month.

You can specify multiple ranges separated by + : for example Maurizio++dd2-9+23-29.mp3 means that it will be broadcast from day 2 to day 9 and from day 23 to day 29 of the month

START DATE AND END DATE

++start date++end date in the format ddmmyy or ddmmyyyy

example Maurizio++030926++280926.mp3 or Maurizio++03092026++28092026.mp3 will be broadcast from September 3 to 28, 2026

TIME OF DAY

++hh time of day (0-23)

Example: Maurizio++hh10.mp3 will be broadcast only in the time sequences between 10:00 and 10:59, Maurizio++hh4+18+23.mp3 will be broadcast in the time sequences scheduled between 4:00 and 4:59 and between 18:00 and 18:59 and between 23:00 and 23:59.

You can also specify a range separated by - : for example Maurizio++hh5-10.mp3 means that it will be broadcast in the time sequences scheduled between 5:00 and 09:59

You can specify multiple ranges separated by + : for example Maurizio++hh2-9+19-21.mp3 means that it will be broadcast in the time sequences scheduled between 2:00 and 08:59 and between 19:00 and 20:59

EXAMPLES

 in the advertising programming of MB SPOT we have an ad called Maurizio.mp3

We put the different ads in the same folder as the main ad and with the same extension (in this example .mp3)

If we want the standard ad to be automatically replaced by another ad we must put the new ad in the same folder as the main ad with the name in the format name++code++code++code etc etc

Maurizio++25072026.mp3  <-- this file will be broadcast only on July 25, 2026

Maurizio++25072026++31082026.mp3  <-- this file will air from July 25, 2026 to August 31, 2026

Maurizio++25072026++31082026++mon++wed++fri.mp3 <-- this file will air from July 25, 2026 to August 31, 2026 but only on Monday, Wednesday and Friday

Maurizio++25072026++31082026++mon++wed++fri++hh9-13.mp3  <-- this file will be broadcast from July 25, 2026 to August 31, 2026 but only on Monday, Wednesday and Friday in the time sequences scheduled between 9 am and 1 pm

Maurizio++25072026++31082026++mon++wed++fri++hh9-13++mmjan-apr.mp3  <-- this file will be broadcast from July 25, 2026 to August 31, 2026 but only on Monday, Wednesday and Friday in the time sequences scheduled between 9 am and 1 pm and only from January to April

Maurizio++hh9-13++mmjan-apr.mp3  <-- this file will be broadcast only in the time sequences scheduled between 9am and 1pm and only from January to April

Maurizio++25072026++31082026++dd1-15++mmjan-apr.mp3  <-- this file will be broadcast from July 25, 2026 to August 31, 2026 but only from day 1 to day 15 of the months from January to April

REMARKS

1) The differentiated advertising take effect only on the audio files programmed in MB SPOT which, in the properties, have the statistics set on "Commercial"

2) The differentiated ads are broadcast only if the standard ad is regularly scheduled in MB SPOT and has an active calendar.

3) The differentiated ads are loaded only when the time sequence is added to the broadcast playlist.

4) The management of differentiated commercials is only active in MB STUDIO PRO.

5) It is mandatory to activate the display of file extensions in Windows: https://lazyadmin.nl/win-11/show-file-extension-windows-11/